Peugeot is one of the largest French car manufacturers and a leading brand of Groupe PSA. Peugeot S. A. and its subsidiaries focus on designing, manufacturing, and selling light passenger and commercial vehicles throughout the world. In 1974, Peugeot SA purchased 38.20% of Citroën shares, increasing that to 89.95% in 1976. As a result, PSA Group was created, which was subsequently renamed to PSA Peugeot Citroën, and then to Groupe PSA.
On December 17, 2019, Peugeot SA and Fiat Chrysler entered into a 50/50 merger agreement, which made them the fourth largest car manufacturer in the world.
The company turnover amounted to €74,731M in 2019, which is 1% more compared to 2018. The automotive segment accounted for €58,943M, or +0.70% compared to the previous year. The rise was backed by the product line extension (+4.30%) and the price rise (+1.20%), and withstood the sales drop (-1.70%), negative currency rate fluctuations (-0.50%), product line restrictions in some countries (-2.40%), and some other negative factors (-0.20%).
The operational profit rose by 11.20% to reach €6,324M, with the automotive segment accounting for +12.80%, rising to €5,037M. The ROI of 8.50% was achieved due to the product line balancing and cost reduction, despite the negative currency rate fluctuations and raw materials price hikes.
In 2020, the company expects the automotive segment to decline by 3% in Europe and by 2% in Russia, while the Latin America market is supposed to get stabilized.
The goal for 2019 to 2021 is maintaining the average operational margin at over 4.50% for the automotive segment.
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