The transnational corporation Microsoft Corp. as a creator of the most demanded Windows OS, is one of the world's most successful software manufacturers. The associated equipment like tablets, data centers, console hardware, and PC accessories, were launched in contemplation of the business diversification at the initiative of the former CEO Steve Ballmer. It turned out to be his strategic success, though on the other hand, it was during his leadership that the company's shares were by a third negatively affected due to a business struggle lost. The situation has changed with the arrival of Sathya Nadella, a new head of the corporation. Prior to that, he took charge of Microsoft cloud technologies projects. The renewed company is not afraid of a rivalry anymore and does not reject free software, as it used to be once. Since 2014, the company has shown a profitability increase. As of 2017, its net profit increased by a third, the annual turnover hit $110 billion. Company's shares entice investors by their stability and solid dividends; they demonstrate record profitability margins against former indications.
In our days, Microsoft together with its over 30 affiliates employ 120,000 people, and it still continues to purchase new projects like Linkedin, Git-Hub service, the Minecraft development company. Each of those investments is taken a favorable view of the market, which reflects on the increase of the stock value.
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