McDonald's Corporation is a well-known American company engaged in the development of fast food restaurants. The McDonald global restaurant chain, founded by McDonald brothers in California, was the first one to present its clients a new format of budget-friendly and affordable "fast food" meals. The initial menu in the cafe was mainly of various barbecues, but in order to survive in a harsh competitive playing field, the company's Management had to implement some dramatic changes to the initial concept. The McDonald's company is an absolute groundbreaker in the restaurant business, introducing a self-service system in restaurants and making standard kitchen into an American conveyor. The innovative concept allowed to speed up manifold the process of cooking and selling. Company's hamburger, cheeseburger, nuggets, and original non-alcoholic drinks have become the trademarks of the famous brand. The development of the American network has triggered a real boom in fast food in the US. According to statistics, the average American eats 3 servings of French fries and 2 hamburgers per week. McDonald's restaurants are well-known for a rapid turnover of staff in the branch shops, which is about 400%. On the average, the company's employees stay in the corporation for less than 4 months. McDonald's fast food production employs over 1800,000 people from all over the world. The financial success of the company is proportionate to the productivity levels - as of 2018 the company's net profit increased by 11% and amounted to $5.19 billion.
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