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  • Freedom Holding Corp. rebranded to reflect digital transformation

Freedom Holding Corp. rebranded to reflect digital transformation

The CEO of Freedom Holding Corp. Timur Turlov announced the rebranding of all the holding subsidiaries, including Freedom Finance Europe, during the presentation of the group’s annual report to shareholders.

In a major rebranding, investment firm Freedom Finance changes its name to Freedom Broker. The logos are simplified, while retaining their key details — the Latin letters F combined in a shield-shaped icon. Freedom Holding's new corporate identity reflects the four principles that are fundamental to the company's business: reliability, leadership, innovation and finance. 

The purpose of the rebranding is to reflect the expansion of the business in recent years and its future plans. Today, Freedom Holding is not only a global investment company, but it also operates in a number of innovative business areas which the group is actively and successfully developing. These include digital banking, online insurance, microcredit, online payment aggregator, and many others.

— Our new brand is a logical extension of what we have been building all along. It reflects our transformation from a brokerage to a full-fledged financial ecosystem, — said Freedom Holding Corp.’s CEO Timur Turlov, presenting the holding company's results for fiscal year 2022. — The key message we want to convey is that success will come not to those who can create many businesses and develop them, but to those who can integrate the businesses well with each other.